Newsletters + Social Media
Platforms to NurtureNewsletters are one of the few forms of marketing communication that have remained relatively consistent, despite our rapidly changing digital world.
The reason? Loyal customers (or whatever you call them in your world) want to keep tabs on you because they like you/your company.
Social media and newsletters work hand-in-hand to keep people engaged after they encountered your material in another place.
Keep Them Coming Back for More
Communicate Regularly
When I first started working in communications, I saw a direct correlation between newsletters and social media with my previous work in museum programs:
Grow Your Fans
On the surface, my start in museum work and switch to digital marketing may seem like entirely different careers, yet the links between the two formats have helped me grow my clients’ audience in authentic and honest ways.
Work Samples: Newsletters
Work Samples: Social Media Advising
This used to be my bread and butter, but I find that having someone else be your voice is not the best way to help you share your authentic voice.
So I don’t want to write all of your social media posts, but I WILL advise and consult on your social media plans and help you get a better return on investment for your time spent engaging on social.
I also love helping to create graphics for your use on social media and often continue to do this for clients years after we started working together. <3
