Let's Create Your Online Home
You have a beautiful idea to help make the world a better place.I can help you turn your dream into reality.
You need a website as your internet home base and that website needs branded assets (logo, lead magnet, email sign up) to help share your story and create clients.
This package starts at $4500 and can be broken into two, three, or four payments.
Custom Website on the Platform of OUR Choice
Once we talk about the plans for your website and marketing, we will have a better feel as to which tool you’d me to use to build your website. While I primarily create WordPress websites, I will also work with Squarespace (formerly Weebly) or Wix website builders if you have a strong preference or want easier navigation in the back end for yourself. These last two website types have SOME limited functionality, but they can be a great option for small business owners.
This includes building up to five (5) pages with custom headers, graphics, and typography to match your brand. Usually the requested pages are: home | about | services | reviews | contact form | and coming soon page if needed.
Logo Development in Multiple Formats
Once we decide where and how you’re going to host your website, ideally I will send you off to purchase your hosting. It is important to me that you own the “reigns” to your own website.
While you’re off doing that, I can start on developing your logo. Once you fill out the customer interview form and I have a sense of what feel you are going for, you will receive a draft logo(s) for feedback and up to six (6) rounds of tweaking.
When we know we have the logo right, I will provide the following versions of your logo: primary logo | alternative (square shaped) logo | favicon for your website | black and white versions of your logos (including reverse, all white) | brand style guide with colors, fonts, and logo use.
YOAST SEO
Getting seen on the internet is a magic combination of algorithms… and part of that math is telling the robots what your site is about.
This free plug-in will be installed to help with all of your site SEO (search engine optimization).
Consultations and Editing
We will usually begin our engagement with a 30-minute strategy session (online or in-person) where we discuss your goals and dreams, based on my customer interview form.
Your brand will have integrity across all platforms because I work to make sure all grammar, flow, and designs support your main message.
Time Lines
I don’t like to set hard deadlines for our work together, but if we are both able to be communicative throughout the entire work period (aka no vacations), this process usually takes between one to two months. There will be times where my progress depends on your feedback.
Customizations for Unique Outcomes
Optional Add-Ons
As you explore the web as a consumer, pay attention to what you like and don’t like so we can best work together to create your dream website.
Email Newsletter
- this is a great way to turn your clients into ambassadors for your business–I will design a template for your monthly newsletter and/or create an autoresponder when people join your email list.
SIte Pop-Ups
- you may (or may not) want a pop-up to advertise a “Call to Action” (CTA) you’d like your audience to take.
Downloadable Offering
- a custom branded “lead magnet“: aka a digital download (click here to read about how to use these) with automated email delivery from a free Mail Chimp landing page and email responder–all integrated into your website.
Privacy Policy Page and/or Cookie Warnings
- if you are going to run any complicated Facebook ads (read my tips on that here) you’ll need these pages in place. I can help you with generic legal copy, but you are responsible for getting your legal team to approve the final text.
Blogging
- if you are ready to start blogging (my advice here) then let’s create a blog page (that pulls your archive for viewers) and start with 2-5 blog posts and 2-3 categories.
WooCommerce (or Squarespace) Store
- selling directly from your own website is not difficult, we can discuss the details of getting it set up once I know more about your goals.
Social Media Graphics
- I can help you set up your social media channels and create custom-sized logo graphics for each social media channel you want to use, including Twitter, Facebook, Instagram, and LinkedIn.
Pinterest Set Up
- we can work to make your blog posts optimized for Pinterest posting.
Custom Canva
- if you want to blog and be active on social media I highly recommend setting up a Canva Pro account with your brand logo fonts and colors saved as the default and I will create five (5) templates for you to use to customize quote graphics for sharing on social media and elsewhere.
Sample: Trio Sefardi
Trio Sefardi shares the music of the sephardim, the Jews who were expelled from Spain in the 1500s and created the Sephardic Diaspora.
They have an extensive site filled with translations for each song on each of their CDs and multiple pages of resources.
I transitioned their website out of custom code and into a mobile-responsive WordPress theme, with a later update to the DIVI theme. I also work with the Trio to produce slides and handouts for their concerts–matching the line by line translations is key!
Music
Sample: Christopher Estate Sales
Christopher Estate Sales is a local business in San Antonio, Texas that provides “complete and compassionate estate liquidation services.”
Their website needs to collect emails for their pre-sale newsletters as well as provide a portfolio of testimonials and mission to entice future clients.
I’ve been involved with this branding from the start – designing the logo, signs, website, and social media. I continue to update the website, advise on social media, and consult on business strategy.
Small Business
Sample: My Lotus Blossom Yoga Therapy
Michelle is a solopreneur working to implement a complex business plan that brings the healing power of yoga therapy (not your regular yoga!) to San Antonio and beyond.
We have created a platform that allows her to have “sub-sections” on her website with distinct looks/fonts/photos in each area.
I continue to be involved with an update of branding to include a new logo, new graphics, social media advisement, and website updates.
School + Sevices
