Speaker, Author, or Both?

Speaker, Author, or Both?

Do you become a well-known speaker before you write a book? Or, do you write a book and use that as leverage to become a well-known speaker? It’s a bit of a chicken or the egg question! But, speaking and writing a book are BOTH great ways to get your worthy message...
The Guide to Book Club Guides

The Guide to Book Club Guides

Have you ever been in a book group? I had an informal one with some friends when I was in grad school — this served as an opportunity for us to read a non-academic book once a month. Later, when I lived overseas in Japan for two years, I found a book club that became...
Why You NEED a Digital Download

Why You NEED a Digital Download

If you’ve been online in the last week, let alone the last three years or so, then you’ve probably also amassed your fair share of digital downloads. Sometimes known as lead magnets (freebies, giveaways, etc.), these are items that authors and other businesses create...
Why You NEED a Photo Library

Why You NEED a Photo Library

We can’t stress this enough. NO, the free photo you got from the photo store at the mall is not good enough. NO, the photos from your holiday card with your sister cropped out won’t work (yes, that’s really something someone asked). Let’s say it like this: a picture...
Applying the Museum Model of Social Media Management

Applying the Museum Model of Social Media Management

KEEPING PEOPLE COMING BACK FOR MORE How do you keep people coming back for more of your content/product/brand? I like to compare the process to my former job of working in museum public programs (the National Museum of American History in Washington, DC and the Witte...